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Short-Term Rental Industry Giants Grapple with Building Brand Loyalty, Democratization, Regulations, and More at Skift’s 2020 STR Summit

Zandra Wolfgram -

Skift launched its two-day Short-term Rental and Outdoor Summit today. After an introduction by Skift editor-in-chief Tom Lowry, 11 discussion panels followed. Here are just some of the...

Business

The Bright Spot in 2020 Travel: U.S. Vacation Rentals See Higher ADRs, Revenue, and Adj. Pd. Occupancy

Amy Hinote -

If there was a bright spot for travel in 2020, it was found in the vacation rental industry. US performance data provided today by Key...

COVID-19

6 Takeaways from Vrbo’s 2021 Consumer Travel Trend Report

Zandra Wolfgram -

Vrbo has released its annual Trend Report using travel demand data to identify trends shaping travel for the upcoming year. Said Vrbo president Jeff Hurst,...

Business

Self-Care During a Pandemic

Ali Cammelletti -

I absolutely love the hospitality industry and everything about it. Yet, it took me 30 years to learn how to love it and still...

Business

Skift Short-Term Rental Summit, Dec 9 with Vrbo, Vacasa, Marriott, Expedia, Sonder, and more

Amy Hinote -

Skift is hosting its Short-term Rental and Outdoor Summit this week, December 9 – 10. The cost to attend is $145, and the short-term...

Marketing

Managing Profit, Not Just Revenue

Andrew McConnell -

The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the vacation rental industry in 2020. After DARM’s incredibly...

Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -

As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...

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Barron’s: Airbnb Set to Price December 9 and Trade December 10

Amy Hinote -

According to Barron's, “Airbnb is scheduled to price its initial public offering on Dec. 9 and trade Dec. 10, three people familiar with the situation...

Business

Strategic Forecasting Beyond 2021: Are Vacation Rental Managers Changing Fast Enough?

Clark Twiddy -

“Plans are nothing. Planning is everything.” — D. D. Eisenhower In a year where just about every forecasting model fell flat on its face, as...

Business

The COVID Reset with Worry Free Vacations

Toni Henry -

When unique vacation home rentals from all over the world were added to sites such as Expedia and Booking.com, vacation properties became a recognized...

Marketing

The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

Jennifer Perez -

Ned Lucks, chief technology officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the...

News

Mid-Term Stays: Adjusting Rates to Accommodate Longer Stays

Anurag Verma -

Some History While extended stays or mid-term stays (these go by many names) have been a hot topic recently, they have a rich history of...

Marketing

Building Your Vacation Rental Industry Brand

Amber Hurdle -

Building your brand can be a challenge in uncertain times, particularly when every week seems different, making it difficult to stand confidently by your...

Business

Selling Your Business? Know Your Tech Stuff!

Wendy Glover -

For any vacation rental company considering selling, there are many areas of preparation needed to realize a successful sales process. This article will discuss...

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Business

Please Don’t Go: Vacation Rental Companies Surviving during the Pandemic

Steve Trover -

“Successful men and women keep moving. They make mistakes, but they don’t quit.” -Conrad Hilton The vacation rental (VR) market is a powerful driving force...

Business

Professionalizing Rental Operations in Travel’s New Landscape

Jeremiah Gall -

Roughly six months ago, I wrote for VRM Intel from quarantine in Pawleys Island, South Carolina. The article offered predictions on how the pandemic...

Business

Employee Retention Ideas for 2021 and Beyond

Sue Jones -

Since the emergence of COVID-19, we have seen a massive shift in the way business is conducted. Each day brings a different situation to...

Business

Dynamic Pricing: To Adjust Rates or Not to Adjust Rates

Cliff Johnson -

We just had an excellent and lively discussion at the Data and Revenue Management (DARM) conference hosted by VRM Intel last week about what...

Marketing

Data-Driven Customer Segmentation

Melanie Brown -

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...

Marketing

Repurposing Space: Broadening Your Vacation Rental’s Appeal

Amy Bradac -

Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue associated with working from home. Similar to the...

Technology

Building a New Website: Lessons We Learned While Rebuilding our VRM Website

Heather Bayer -

We knew our website had passed its sell-by date. It was looking old and tired and did not show well on mobile devices. In the...

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COVID-19

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