Friday, December 5, 2025
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Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Sponsor News

Using Triggered Automations to Provide a Superior Guest Experience

TRACK PMS -
Technology can’t replace good people, but it can help you stay on top of routine tasks that affect the guest journey.  Right now, you’re probably...
Business

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

Wendell Lansford -
What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
Sponsor News

How Email Helped Save Vacation Rental Companies During the COVID-19 Pandemic

Justin Jones -
"Email is dead," we've heard this, but it's simply not the truth. In fact, most companies that are making enormous revenue increases are leveraging...
Marketing

Scrubbing Email Lists: Keeping Your Email Subscriber List Healthy

Jennifer Perez -
The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber list is one of its most valuable...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
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Marketing

Vacation Rental Marketing: The Book Direct Blueprint

Alan Egan -
Reinventing The Wheel #bookdirect day won't bring you direct bookings - This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to...
Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -
The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...
Marketing

Anatomy of a Vacation Rental Owner Newsletter

Alexa Nota -
In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that for every $1 spent on email marketing, companies...
Business

10 Tried and True Ways to Attract and Retain Home Owners

Jodi Refosco -
Growing your portfolio of homes while retaining your existing owners can be a bit of a juggling act for busy vacation rental (VR) managers....
Marketing

5 Pro Tips to Maximize Your Email Marketing

VRM Intel Staff -
Effective email marketing is a cash machine that can help you print money at the precise moment your company most needs it. However, for...
Marketing

Email Subject Lines: 8 Tips for Getting your Emails Opened

VRM Intel Staff -
By Amy Hinote, NAVIS The Subject line of your email campaign is the first thing your reader sees and can mean the difference between being...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...