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Marketing

Photo Staging to Wow Renters

VRM Intel Staff -
Cabin fever is an inevitable result of the COVID-19 lockdowns—a good thing, of course, for owners of vacation rentals—but an attention-grabbing online presence is...
Business

Resort Collection Outsources Call Center to Jamaica

Zandra Wolfgram -
Jamalo’s welcoming voice on the other end of the telephone brightened the cold January day. I was doing research about Resort Collection in Panama...
Business

Bounce into 2021 with Tools to Help Heal and Focus

Ali Cammelletti -
Here we are starting a new year with the hopes that the COVID-19 vaccine will help us return to the life we once had,...
Business

12 Steps To Reclaiming Your Spirit of Hospitality From The Grasp Of Cynicism

Doug Kennedy -
As I sit in my office on New Year’s Eve, writing this article for the first VRM Intel Magazine issue of 2021, I am...
Business

Getaway Society Founders Are a Dynamic Duo

Zandra Wolfgram -
As with constructing their first six-bedroom, three-bath custom home in the Pennsylvania Poconos, entrepreneurs Carrington Carter and Calvin Butts, Jr. leveraged every tool in...
Marketing

Repurposing Space: Broadening Your Vacation Rental’s Appeal

Amy Bradac -
Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue associated with working from home. Similar to the...
COVID-19

Tours and Activities: The Time is Coming for VRMs to Provide a Comprehensive Guest Experience

Matt Loney -
In life, the only constant is change. This year has seen disruptive changes and challenges for many, but none more so than the travel...
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Business

New Customers Bring New Demands: Evolving to Meet the Needs of New Customer Avatars

Nancy McAleer -
As vacation rental providers are experiencing firsthand, consumer behavior in the travel sector has changed dramatically in 2020. In a recent interview, Google’s head of...
COVID-19

Customers Behaving Badly: The Psychology of Changes in Guest Behavior

Paula Caballero -
After the flood of COVID-19 cancellations abated, property managers felt a renewed sense of hope as guests began to rebook vacation rentals destination by...
Sponsor News

Shopping for Software? 8 Considerations When Selecting a New Property Management System

VRM Intel Staff -
It’s an exhilarating time to be in the VR industry—huge technological shifts are underway, and there is a lot of consolidation among vendors and...
Education

Call Scoring: Moving the Needle with Call Scoring and Coaching

Ali Cammelletti -
Listening to recorded calls for reservation sales and guest services offers invaluable insight into how company’s values are being reflected in direct phone communications....
News

Do You Have a Professional Property Care Team? Ensuring Housekeeping and Maintenance Teams are Trained in Customer Service

Durk Johnson -
Not long ago, there was a time when housekeepers were thought of as people who showed up, did their jobs, and went home. Not...
Service

A Cotswold Welcome: Down-Home UK Hospitality with Andy and Sarah Smith, Honeypot Cottages

Ren Hinote -
November in jolly olde England. Cold. Drizzly. Gray. But, with a bit of luck, an occasional pop of sunshine. During a recent month-long stay,...
Service

Setting Your Company Apart: Differentiating your vacation rental company from the competition with E.P.I.C. Hospitality™

Doug Kennedy -
Train hospitality through the heart and not the head by focusing on concepts such as empathy, patience, intuition, and compassion (EPIC). As I often say...
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Education

Why Coaching Soft Skills is so Different from Training Hard Skills

Ali Cammelletti -
According to LinkedIn data, 57 percent of senior leaders feel soft skills are more important than hard skills. Interviewing candidates on hard skills is...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
Latest News

How to Sign More New Homeowners… and Keep the Ones You Already Have!

Doug Kennedy -
As I often say in on-site workshops, “If you want to get as much business as everyone else gets, then do the things that...
Marketing

Is Texting the New Email for Vacation Rental Managers? Giving Great Service While Texting 

Ali Cammelletti -
Communication via texting is rapidly increasing as we all see every day. Now when I dine out at a restaurant and I am waiting for a table,...
Latest News

Instant Gratification and the Five-Minute Golden Window 

Alexa Nota -
In 2007, Dr. James Oldroyd’s Lead Response Management Study found that agents who responded to a lead within five minutes of the inquiry submission...
Service

Helping Guests Survive Vacation Brain

Tyann Marcink -
“I can’t get in. The door won’t unlock.” “Did you turn the deadbolt after entering your code?” “No…I have to turn the deadbolt?” <Head slap> And another documented...
Education

Friendly Upselling One Call at a Time

Ali Cammelletti -
There are many ways to upsell in today’s world, yet before talking about upselling, there is a foundation to dig into. Are your sales...
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Service

Engaging Prospective Web-Surfing Guests Via Chat: Offer to Call If It Gets Complicated

Doug Kennedy -
  Now that so many technology companies have provided the means to chat online with customers, an ever-increasing number of vacation rental companies have yet...
Service

Hospitality is key to success for vacation rental management companies

Amy Hinote -
What is hospitality? The dictionary defines it as “the friendly and generous reception and entertainment of guests, visitors, or strangers.” The Bible points to...
Service

Branding Your Vacation Rental Company with a Customer Focus 

VRM Intel Staff -
Online bookings in the vacation rental industry have been on the rise for a while. We are hearing from clients that anywhere from 50 to 85 percent of their bookings have been online this...
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