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Alexa Nota

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Rent Responsibly Launches New 2022 Partnerships and a New Virtual Conference Series for VRMs and Others

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The new partnerships and events will accelerate professionalization and local vacation rental alliance building across the US  Today, Rent Responsibly announced five new companies have...
Marketing

Re-Recruiting Marketing Strategies for Owner Retention

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It costs, on average, seven times more to sign a new customer than it does to retain one, and this stat rings true for...
Marketing

Anatomy of a Vacation Rental Owner Newsletter

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In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that for every $1 spent on email marketing, companies...
Education

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

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After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...
Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...