Rented CCO Cliff Johnson has resigned from his role to join Realtor.com as vice president of new homes, category manager. In his new role at Realtor.com, Johnson will work closely with home builders, new home buyers, agents, and brokers to make the process of building and buying a new home as easy as possible. Johnson will continue to support the team at Rented as a member of the company’s board of directors.
“Cliff has been someone who I have had the distinct pleasure of working with both as a client and as a peer,” said Rented CEO Andrew McConnell. “While there is no getting around the loss we will feel on a day-to-day basis with Cliff taking on this new role, I speak for all of us when I say I am incredibly excited for this new opportunity for him. I also very much look forward to continuing our work together to help support and strengthen local vacation rental managers through Cliff’s continued presence and contributions as a member of Rented’s Board of Directors.”
“It has been a pleasure to reimagine Rented with Andrew and the team over the past three-plus years,” Johnson said. “While I’m really excited to join Realtor.com and support a new industry, I will miss the team at Rented and all of our wonderful manager and supplier partners dearly and will be excited to watch them continue to grow and thrive and support them however I can.”
Johnson cofounded Vacasa with Eric Breon in 2009 and was an early adopter of Rented’s platform. When he decided to leave Vacasa in 2018, he knew exactly where he wanted to go and was able to join Rented at that time. In his time at Rented, the company’s focus shifted from helping managers grow their inventory to helping them optimize their inventory, and they launched an entirely new company Rented, Inc. in April 2020 to focus solely on optimizing revenue for vacation rental managers. The core products Rented offers today are Art, an automated pricing tool and RMS, a full-service revenue management solution.
With significant industry overlap between real estate and vacation rental management, Johnson says he is looking forward to staying engaged with members in the vacation rental community who often perform these real estate development roles as well.
Johnson added, “I’ve learned so much over the past 12 years about vacation rentals primarily, but I’ve also gained a deeper understanding and appreciation of the real estate industry that vacation rentals are so closely integrated with. I’m excited to expand that knowledge to a deeper level and immerse myself in the world of new homes so I can help make the process of building and buying a new home easy and help alleviate the current supply issues that we are seeing across the United States.”
Johnson will still be joining us in Charleston for the Data and Revenue Management Conference, Aug 17 – 18, where he will provide education about identifying, calculating, and comparing key performance indicators in the vacation rental industry.