Dallas, TX — Mar. 9, 2016 — Maxxton®, a leading enterprise SaaS solutions provider for the vacation rental industry, is pleased to announce it has been selected by Choice Hotels International, Inc. to power the new Vacation Rentals by Choice Hotels core reservations platform. The new vacation rental program will be integrated with the Choice Privileges® loyalty program and offer distinctive benefits for management companies, homeowners and consumers.
Management companies that join Vacation Rentals by Choice Hotels will benefit from a world-class distribution and delivery platform based on technology provided by Maxxton. The distribution platform was built from the ground up through collaboration between both organizations to meet the unique needs of the vacation rental market. Through the partnership, Maxxton and Choice expect vacation rental management companies to benefit through increased bookings, homeowner engagement and acquisition, cost savings from Choice’s supplier community, and exclusive access to world-class training and business services.
Additionally, management companies that choose to utilize the Maxxton property management system will also benefit from an unmatched level of customization and a comprehensive suite of tools including dynamically driven guest portals, a unique homeowner management application, and innovative automated processing that enhances interactions with owners and guests. Maxxton provides integrated business intelligence tools allowing companies the ability to report and forecast not only on bookings, but also operational efficiency tracking for departments such as housekeeping and maintenance.
“Maxxton’s technology platform combined with Vacation Rentals by Choice Hotels positions property managers to gain a competitive edge and help drive higher revenues,” said Jean Pierre Mampaey, CEO of the Maxxton group. “Our fully integrated suite of enterprise hospitality solutions significantly reduces manual burden by automating critical aspects of the vacation rental organization,” adds Chris Connar, Vice President Maxxton Americas.
“We conducted an extensive software evaluation exercise and concluded that Maxxton’s solution was the only technology solution able to achieve our technology goals on a large scale. We are excited to be working with them to bring Vacation Rentals by Choice Hotels to reality,” said Leslie Adler, Director, Operations and Strategy at Vacation Rentals by Choice.
Vacation Rentals by Choice Hotels is launching in eight U.S. locations, including Orlando, Aspen, Destin, FL, Panama City Beach, FL, Williamsburg, VA, Shenandoah, VA, Phoenix, AZ, and Big Bear Lake, CA. Given strong industry interest, Choice expects to add locations and management company members in 2016.
Specifically designed for the Vacation Rental sector, Maxxton offers an unmatched software-as-a- service-based solution to manage complex businesses with varied inventories, activities, accommodation types, amenities, extras and fragmented ownership. For over 18 years, Maxxton has provided Enterprise software for the lodging and vacation rental industry solutions for many of the largest companies in the vacation industry and added recently international clients like Contempo in Orlando, Marlin Apartments in London and Corporate Housing Factory in Amsterdam. Maxxton has offices in The Netherlands, United States, Great Britain and India, and serves over 90,000 accommodations in ten countries. For more information, please visit www.maxxton.com.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging companies. With more than 6,400 hotels franchised in more than 35 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe. As of December 31, 2015, 720 hotels were in our development pipeline. Our company’s Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice HotelsTM brands provide a spectrum of lodging choices to meet guests’ needs. With more than 25 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.