Airline passengers projected to increase 5% annually for next 20 years

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VRM Intel Staff

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December 12, 2012

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Is your vacation rental company flight-friendly?

In their Current Market Outlook 2012, Boeing predicts a 5% annual increase in worldwide passenger volume. With similar findings, IATA projects a 5.3% increase each year for the next 4 years, bringing the total number of passengers in 2016 to 3.6 billion, up from 2.8 billion passengers in 2011.

“As demand for international goods and services rises and leisure time increases, appetite for travel will grow.” –Boeing Current Market Outlook 2012

How airlines affect vacation rental industry

The U.S. Travel Association brought more good news for travel in 2012 with their projections of year over year increases in 2012, 2013 and 2014, and not only with international travelers. Over the next two years, they project a 3.2% increase in Domestic Person-Trips (described as *One person trip of 50 miles or more, one way, away from home or including one or more nights away from home”).

Is your vacation rental company flight-friendly? As the number of airline passengers, international travelers and domestic leisure travelers increases, there may be ways to improve the fly-in experience for your guests and gain a competitive advantage in your market. Here are a few suggestions:

Rental car packages
Airport shuttles
Rental inventory within walking distance to restaurants, grocery, shopping and attractions
Public transportation, taxi and directional information
Check-in packages for fly-in guests

We would love to hear your ideas on making your vacation rental company more flight-friendly.

By Amy Mutual

Unhappy neighbors attempt to ban vacation rentals

By

VRM Intel Staff

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December 9, 2012

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A group of short-term rental-listing sites, including HomeAway and FlipKey, are creating an industry group that aims to institutionalize the practice by pushing cities to tax and regulate short-term rentals.

Renting a private home while on vacation, rather than paying for a hotel room, has skyrocketed in popularity in recent years, leading to a backlash from neighbors and prompting places from New York state to tiny Columbia Falls, Mont., to ban or restrict the practice.

Homeowners use short-term rent to cover mortgage costs

Renting a private home while on vacation, rather than paying for a hotel room, has skyrocketed in popularity in recent years, leading to a backlash from neighbors and prompting places from New York state to tiny Columbia Falls, Mont., to ban or restrict the practice.

21 Reasons to Choose a Professional: Promoting Professional Vacation Rental Management to Homeowners

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VRM Intel Staff

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December 5, 2012

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Professional property managers make it easy for homeowners! VRMA’s list shows how:

Homeowners have a choice – they can rent their homes themselves (RBOs) or they can engage the services of a professional property manager. Review the list below, edit it to fit your business, your policies and your area, and use it to promote your services. Include it in your prospective homeowner packets, post it on your website, or just use it as a reminder when you meet with homeowners.

Vacation rental managers provide professional services

WE MAKE IT EASY FOR HOMEOWNERS! HERE’S HOW:

24/7: We manage vacation rentals 24/7 – we respond quickly and professionally to guest inquiries, vacationing guests and homeowners. Also, we respond to emergencies 24 hours a day. We provide all guests with our after-hours emergency number and local police and fire numbers, and we post important information in all vacation homes.

Guest Services: From reservation inquiries to secure, online booking; from check-in to repair calls; from concierge services to housekeeping and inspections; property managers take care of guests and vacation properties 24 hours a day.

Marketing: Who knows better how to market your vacation home than a professional manager? We live here, we participate in our communities, and we are part of tourism efforts. Local events, holidays, and seasonal opportunities are promoted to guests year-round. We maintain and market to an established customer base of thousands of guests who often return year after year as repeat customers.

Internet Marketing: We know Internet marketing! We know Search Engine Optimization! Our websites are…

Healthcare: 2012 v. 2013 v. 2014

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VRM Intel Staff

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December 3, 2012

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Hutchins Allen and Company shares key healthcare provisions effective in 2013 and beyond.

Many employers wonder what is required versus what is optional under health care reform. Here is a checklist of what is currently in effect.

Already in effect:

Employers that offer health care coverage must offer it to employees’ adult children through age 26.
Employers offering health insurance are responsible for making sure that:
The insurance covers 100% of the cost of preventative services such as mammograms and colonoscopies;
The insurer does not (and cannot) place any “lifetime limits” on health coverage;
The insurer does not (and cannot) exclude children age 19 or younger from coverage due to pre-existing conditions; and
Employees are informed that coverage cannot be rescinded retroactively (with few exceptions).
Over-the-counter medications can be purchased with FSA, HRA or HAS funds only with a doctor’s prescription.
Employers with fewer than 25 full-time equivalent employees with an average wage below $50,000 a year may be eligible for tax credits for sponsoring health coverage.
Starting with the first open enrollment on or after Sept. 23, 2012, employers must obtain from their insurers and issue to employees a Summary of Benefits and Coverage (SBC).
For 2012, insurers must issue the first Medical Loss Ratio (MLR) rebates. This is a complicated area; check with your carrier.

Starting in 2013:

Health Care FSAs that operate on a calendar-year must comply with a $2,500 limit on employee contributions beginning in 2013.

10 Free Vacation Rental Listing Sites to Boost Your SEO by Erin Colbert

By

VRM Intel Staff

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December 1, 2012

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So how do you make sure you are keeping your owners from being seduced by other options in your market? Here are 10 ideas to encourage loyalty from your vacation rental owners.

Getting more links to your vacation rental website is critical in helping it get found organically (a.k.a. for free) in the search engines. The more inbound links your website has from higher authority sources, the more authority your own website will earn.

Essentially, there are 2 primary ways to rank higher in Google, Yahoo, and Bing. One is to optimize your website for keyword phrases potential renters might be searching for. This includes things like your website domain name (URLs), page titles, H1 headers, and your meta description. The second, and more important, is getting more inbound links to your website from high authority websites (i.e. The New York Times has a much higher authority than Bob’s Blog).

One way to measure this authority is through Google’s PageRank. It scores a web page out of 10 and it’s logarithmic, meaning it’s much harder to move your website from a 5 to a 6, than it is from a 2 to a 3.

MyVR raises $1.4m in seed funding

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VRM Intel Staff

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November 30, 2012

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MyVR Raises $1.4M From YC, SV Angel, Chris Dixon To Attack The $85B Vacation Rental Industry

By Rip Emerson

The vacation rental industry is often overlooked, especially relative to hotels. So it might surprise you to learn that it’s actually a massive market, with bookings generating over $85 billion annually — in the U.S and Europe alone. And this doesn’t even take into account the new peer-to-peer apartment rental platforms (like Airbnb), which have begun to cater to vacation renters as well. The industry as a whole stands to see continued growth going forward as behavior changes — as families increasingly choose to rent apartments and vacation homes when traveling, rather than staying in a hotel.

On the flip side, thanks to the HomeAways, Airbnb and p2p marketplaces of the world, more and more people are looking to rent their apartments, homes and, soon, even their broom closets. There are currently some six million active vacation rentals in the U.S. and Europe, and this number is heading north. However, the problem is that the vast majority of vacation rental owners aren’t taking advantage of the available technology to market, manage or share their properties.

MyVR, a San Francisco-based startup that graduated from Y Combinator in March, sees a big opportunity to help owners and operators alleviate the offline pain of managing their vacation rentals and help bring them new (or at least more regular) business. Co-founders Jonathan Murray and Mike Stachowiak are both owners themselves and initially built MyVR as a side project to help solve their own frustrations with the process.

IT Security Audits for your Vacation Rental Management Company

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VRM Intel Staff

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November 30, 2012

0

Vacation rental technology veteran provides guidance on performing a critical subset of a Company Security Audit… the IT Security Audit.

Company Security Audits are huge undertakings, encompassing all of your company’s physical, electronic, and intellectual assets, reviewing and creating policies, and assessing security awareness training programs. Rather than attempt even outlining this monster in a single article, vacation rental technology veteran Tom K provides guidance on performing a critical subset of a Company Security Audit… the IT Security Audit.

The PCI Compliance Program

Most of you already accept and process credit cards as part of your normal business. The PCI/DSS compliance program, developed for those businesses processing credit cards, is a very comprehensive resource to initiate a security audit of your IT resources.

The PCI Security Standards Council is an open forum that is “responsible for the development, management, education, and awareness of the PCI Security Standards”. As such, they have developed excellent Self Assessment Questionnaires (SAQs) that are great templates…Read More….

top add

By

VRM Intel Staff

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November 27, 2012

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Blue Tent Marketing’s Chris Swain talks Google Analytics

By

VRM Intel Staff

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November 26, 2012

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Chris Swain shares the top takeaways from the 2012 Google Analytics Summit

We recently returned from the annual Google Analytics Summit 2012 at the Computer Science History Museum in Mountain View California. This year’s summit unveiled some exciting – and potentially game-changing – new technologies and shifts within the world of web analytics.

Track vacation rental marketing campaigns

First and foremost, Google Analytics is becoming more customer or user centric rather than session or visit centric. This shift to “customer centricity” is known as Universal Analytics. It’s important because in the ever-changing world of the web, people touch your website in a variety of different ways – and proper attribution is so important to understanding…Read more..

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VRM Intel Staff

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November 20, 2012

0

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VRM Intel Staff

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November 20, 2012

0

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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By

VRM Intel Staff

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November 20, 2012

0

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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VRM Intel Staff

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November 20, 2012

0

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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By

VRM Intel Staff

-

November 19, 2012

0

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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VRM Intel Staff

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November 19, 2012

0

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By

VRM Intel Staff

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November 19, 2012

0

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder. This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder.

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By

VRM Intel Staff

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November 19, 2012

0

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VRM Intel Staff

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November 19, 2012

0

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By

VRM Intel Staff

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November 19, 2012

0

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By

Amy Hinote

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November 19, 2012

0

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By

Amy Hinote

-

November 19, 2012

0

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By

Amy Hinote

-

November 19, 2012

0

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HomeAway’s Brain Sharples beats out Kayak’s Paul English to be named Ernst & Young National Entrepreneur Of The Year® 2012 Services Award winner.

By

VRM Intel Staff

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November 18, 2012

0

Sharples honored for transforming the global vacation rental industry and building the leading online marketplace for property owners and renters

AUSTIN, Texas, Nov. 18, 2012 /PRNewswire via COMTEX/ — Brian Sharples, Co-founder and CEO of HomeAway, has been named the Ernst & Young National Entrepreneur Of The Year 2012 Services Award winner. The Ernst & Young Entrepreneur Of The Year Award is the country’s most prestigious business award for entrepreneurs. The award encourages entrepreneurial activity and recognizes leaders and visionaries who demonstrate innovation, financial success and personal commitment as they create and build world-class businesses.

Vacation Rental Entrepreneur and HomeAway founder given award

Sharples was recognized for combining his entrepreneurial desire and innate ability to spot business opportunities to develop the world’s leading online vacation rental marketplace, HomeAway. Read more…

Is your vacation rental company flight-friendly?

A group of short-term rental-listing sites, including HomeAway and FlipKey, are creating an industry group that aims to institutionalize the practice by pushing cities to tax and regulate short-term rentals.

Professional property managers make it easy for homeowners! VRMA’s list shows how:

Hutchins Allen and Company shares key healthcare provisions effective in 2013 and beyond.

So how do you make sure you are keeping your owners from being seduced by other options in your market? Here are 10 ideas to encourage loyalty from your vacation rental owners.

MyVR Raises $1.4M From YC, SV Angel, Chris Dixon To Attack The $85B Vacation Rental Industry

Vacation rental technology veteran provides guidance on performing a critical subset of a Company Security Audit… the IT Security Audit.

The PCI Compliance Program

Chris Swain shares the top takeaways from the 2012 Google Analytics Summit

Sharples honored for transforming the global vacation rental industry and building the leading online marketplace for property owners and renters

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