Friday, December 5, 2025
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Key Data Dashboard partners with PriceLabs

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Amy Hinote
Amy Hinotehttps://vrmintel.com
Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Today Key Data Dashboard announced the first partnership of its kind with PriceLabs, integrating comparative source data for vacation rental professionals with pricing technology to allow property managers to use benchmark data to adust pricing on demand. The partnership agreement pairs two complementary technologies—one offering insights and the other the ability to update pricing quickly and easily.

“We’ve given revenue managers the insights and ability to make their own decisions when it comes to pricing their inventory,” says Key Data CEO Jason Sprenkle. “With this new partnership, we are now able to offer customers the ability to seamlessly change prices from within the Key Data dashboard. You can determine what changes need to be made, and then execute on those changes immediately, in one click.”

“Changing prices in your property management system is a massive headache for far too many customers. It’s tedious and incredibly time-consuming – which makes it expensive. This partnership fixes that,” added Sprenkle.

“Our customers prefer an automated dynamic pricing solution. That remains our core platform,” said Anurag Verma, co-founder of PriceLabs. “But we also realize that many property managers prefer to analyze their data using Key Data and make rate changes themselves. Those managers needed a better solution for changing prices, and this partnership gives them the option to choose either path and have a best-in-class solution!”

As a result of the integration behind the scenes, customers who sign up for the On-Demand Pricing with Key Data, will be able to simply change prices directly from their dashboard.

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