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COVID-19

Three VRM Fundamentals That Haven’t Changed: Diversification, Relationships, and Branding

Vince Perez -
As we come out on the other side of this pandemic and prepare for relaunch, it is important to recognize that there were already...
Education

Trust Flow Matters

Vince Perez -
Expedia’s recent revenue miss is flushing out the true state of OTAs as it relates to our industry. Doing away with the HomeAway brand...
Marketing

The Future of Brand Marketing

Vince Perez -
Expanding the Radius of Your Brand with Like-Minded Brand Amplification As we close out the first quarter of 2019, we are seeing continued changes that...
Marketing

The Importance of DNA in The Vacation Rental Industry

Vince Perez -
As we start the New Year our industry can expect more changes.  From this, we expect to see more fragmentation that will impact us and...
Marketing

NWVRP Launches CaliStays.com to Promote Direct Booking

Alexa Nota -
The Northwest Vacation Rental Professionals (NWVRP) announced this week it has launched a new regional listing site: CaliStays.com. The site promotes direct bookings for...
Marketing

Northwest Vacation Rental Professionals Launch NorthwestStays.com

Alexa Nota -
Northwest Vacation Rental Professionals (NWVRP) has partnered with Fetch My Guest to launch NorthwestStays.com, a vacation rental marketplace for NWVRP's 56 member companies to...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...