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Business

PriceLabs Announces $30 Million Investment from Summit Partners

VRM Intel Staff -
Funding to support continued team expansion and product development to support growing demand for innovative, easy-to-use dynamic pricing solutions for the short-term rental industry.   PriceLabs...
Business

Moneyball for Vacation Rental Managers

Brooke Pfautz -
Examining how VRM’s can get the most return for their investment in growth   Warning. Spoilers ahead. In 2001, Billy Beane, the GM of the Oakland Athletics...
Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Marketing

Return on Experience (ROE): The Future of Vacation Rental Marketing

Tyann Marcink -
As entrepreneurs in the small accommodations business, you’re likely well-versed in ROI. That’s Return on Investment, of course, and it’s a mindset that can...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...
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