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Marketing

Return on Experience (ROE): The Future of Vacation Rental Marketing

Tyann Marcink -
As entrepreneurs in the small accommodations business, you’re likely well-versed in ROI. That’s Return on Investment, of course, and it’s a mindset that can...
Marketing

Vacation Rental Marketing Success: You Can’t Measure What You Can’t See

VRM Intel Staff -
A decade ago, vacation rental owners and managers paid “listing sites” such as VRBO and Homeaway to accept their property information and use this...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...