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PR

Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...
Marketing

PR Example: Educating homeowners and pushing back on OTAs

Amy Hinote -
The following article was printed on June 17 in Nova Scotia's Chronical Herald, features Jayne McCaw, owner of Jayne’s Cottages in Ontario, and provides...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...