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Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Business

Third-Party Distribution Channels: Are OTAs Your Foe, Friend, or Frenemy?

Michelle Marquis -
My experience on this topic began with a foundation in the hotel industry where I saw distribution, revenue management, and use of online travel...
Marketing

Making the Most of Your PPC Ad Spend 

VRM Intel Staff -
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend...
Marketing

Pay-Per-Click Marketing: How to Know If It’s Right for Your VRM Business

VRM Intel Staff -
So you’re thinking about entering the world of pay-per-click (PPC) marketing. You’ve talked to friends, fellow vacation rental professionals, and maybe even some marketers,...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...