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Marketing

Scrubbing Email Lists: Keeping Your Email Subscriber List Healthy

Jennifer Perez -
The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber list is one of its most valuable...
Marketing

5 Ways Vacation Rental Managers Can Increase Direct Bookings

Arthur Colker -
On the second #BookDirect Day in 2019, over 5 million travelers received emails with a social reach of 50 million+. about the advantages of...
News

MyVR’s Series A Funding Brings Randy Sparks Back to the Vacation Rental Industry

Alexa Nota -
MyVR’s $6.1 million Series A funding last December is being deployed in part to grow its first sales department, and its first hire brought...
Marketing

Anatomy of a Vacation Rental Owner Newsletter

Alexa Nota -
In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that for every $1 spent on email marketing, companies...
Education

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

Alexa Nota -
After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...