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Jenn Barbee

Marketing

The Science of Why Tourists Don’t Care About Your Slogan

Jenn Barbee -
(And why the ones that work are chemically engineered, not cleverly worded.) Let’s start with the uncomfortable truth: Tourists don’t care about your slogan because...
Marketing

Congratulations on Your Throw Pillows (Now Let’s Build a Brand)

Jenn Barbee -
You’ve nailed the aesthetic. Your photos look great. Your linens are crisp. You’ve got a charming local coffee setup that says, “I care.” But here’s...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...