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Marketing

The Future of Brand Marketing

Vince Perez -
Expanding the Radius of Your Brand with Like-Minded Brand Amplification As we close out the first quarter of 2019, we are seeing continued changes that...
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Vacasa Adds Multifamily and Community Association Management Programs

Alexa Nota -
As Vacasa snaps up property management companies, it’s also creating an ecosystem of secondary service offerings that have come with the acquisitions, most recently...
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Opinion: Why The Vacation Rental Industry Needs Ratings 

Alex Nigg -
Consistency Drives Convergence In a recent USA Today article on why Airbnb and similar sharing economy businesses are dwindling in popularity, this quote caught my eye: “Travelers say they’re tired of the unknown.”   Why is...
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Vacasa Acquires/Saves Oasis Collections

Amy Hinote -
Vacasa announced it has purchased Oasis Collections, a short-term rental company with listings in U.S. and international cities including Barcelona, Chicago, London, Milan, Paris,...
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Skift’s Rafat Ali and Hyatt CEO Mark Hoplamazian Discuss Alternative Accommodations

Amy Hinote -
Earlier today at Skift Global Forum in New York, Skift founder Rafat Ali and Hyatt CEO Mark Hoplamazian discussed the company's trajectory and the...
Marketing

What Vacation Rentals Can Learn from the OTA Wars

Amber Mayer -
Is there any end in sight to the booking battle between hotels and OTAs? Can we at least expect a change in terminology so...
Marketing

Google Hotels: Not The Magic Bullet

David Angotti -
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a...
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OTAs

Skift Reports on the Current State of Relationships Between OTAs and Hoteliers

VRM Intel Staff -
Most major hotel company CEOs are still insistent that their direct booking pushes are working, but they’re candid about also maintaining ties with major...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...