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The Science of Why Tourists Don’t Care About Your Slogan

Jenn Barbee -
(And why the ones that work are chemically engineered, not cleverly worded.) Let’s start with the uncomfortable truth: Tourists don’t care about your slogan because...
Marketing

Vacation Rental Shopping 101: How to Book a Vacation Home Directly with the Manager or Owner

Amy Hinote -
The word is out. Airbnb, VRBO.com, HomeAway, and TripAdvisor charge fees to consumers. Unlike in the hotel industry, where the booking fees are passed on...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...