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Congratulations on Your Throw Pillows (Now Let’s Build a Brand)

Jenn Barbee -
You’ve nailed the aesthetic. Your photos look great. Your linens are crisp. You’ve got a charming local coffee setup that says, “I care.” But here’s...
Sponsor News

Staying Focused in the Off-Season: Digital Marketing Strategies that Will Bring More Bookings for Less Spend

Bluetent Staff -
The vacation rental industry’s record-setting summer has come to a close, and 2021's fall “off-season” promises to be just as unprecedented–and likely more unpredictable–as...
Latest News

Property managers’ company logos and names disappear from Vrbo listing pages in what company calls a “test”

Amy Hinote -
Late last week, vacation rental managers began reporting that their company logos had disappeared from Vrbo's listing pages.  Previously, Vrbo displayed company logos on listing...
Marketing

The Importance of DNA in The Vacation Rental Industry

Vince Perez -
As we start the New Year our industry can expect more changes.  From this, we expect to see more fragmentation that will impact us and...
Marketing

Build Your Brand with Marketing and Retargeting

David Thompson -
In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these latter three, however, the remarketing and retargeting...
News

Defining brand and expectations with guest communications

VRM Intel Staff -
As I listened to Simon Lehmann at the European VRMA Conference explain why he always brings a set of sharp knives when staying at a vacation rental, I...
News

OTAs have been learning from working with hotels and are applying these lessons to vacation rentals

Amy Hinote -
At industry events, including VRM Intel Live, industry experts often talk about what hotels learned from working with OTAs and how vacation rental owners...
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News

SkyRun Vacation Rentals Owner Barry Cox: Finding a Competitive Edge in Today’s Vacation Rental Market

VRM Intel Staff -
I’ve lived in the mountains of Colorado for seventeen years now, a transplant from the East Coast by way of the Midwest. Given that winter...
Marketing

Keys to Successful Content Marketing for Vacation Rentals

VRM Intel Staff -
Content marketing is more than a hot buzzword. It is a highly effective marketing strategy that can boost your company’s profits and decrease your dependence on...
Latest News

Who is the next disruptor in the vacation rental industry?

Amy Hinote -
Travelers have been staying in vacation homes for centuries, but it wasn’t until the emergence and disruption of VRBO.com and Airbnb that the industry...
Latest News

HomeAway is trying to remove your property name. Here’s why you can’t let them.

VRM Intel Staff -
"Listing Title; can you omit the name of the villa?" The quote above is part of a recent email correspondence from HomeAway. The full transcription...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...