Thursday, December 4, 2025
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Podcasts

The Danger of OTA Dependence: Building a Strong Direct Booking Strategy with Mark Simpson of Boostly

Alex and Annie Show -
When Airbnb changes its policies, the ripple effect can shake operators everywhere. For many, the problem is deeper than one policy update. Relying too...
Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
COVID-19

Marketers: Too Soon to Plan for 2022?

Amy Hinote -
In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations with strong drive-to markets, short periods of...
Marketing

Elements of a Property Detail Page: How They Can Make or Break Your Bookings

Chris Johnson -
Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to your channel partners, are crucial aspects for...
Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -
As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...
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Marketing

Data-Driven Customer Segmentation

Melanie Brown -
Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...
Marketing

Repurposing Space: Broadening Your Vacation Rental’s Appeal

Amy Bradac -
Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue associated with working from home. Similar to the...
Education

VRM Intel Magazine Winter 2020 is Here!

VRM Intel Staff -
The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel to the gunk of deep cleans, this...
Latest News

Exceptional Stays Drives Direct Bookings with the Human Touch

Alexa Nota -
“OTA independence is essential to our business strategy,” said Christina Casas, founder and CEO of Exceptional Stays. “We decided long ago that we had...
Marketing

Build Your Brand with Marketing and Retargeting

David Thompson -
In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these latter three, however, the remarketing and retargeting...
Business

3 Big Myths About Direct Bookings

VRM Intel Staff -
“One would think that given all of the industry attention on direct booking, there would be a more uniform way of looking at what...
Business

OTAs Are Not the Problem—Dependency Is

Heather Weiermann -
One of the more popular sports in the vacation rental industry today seems to be bashing listing sites and OTAs (online travel agencies). The...
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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...