Amber Carpenter

Business

What Investors Don’t Understand about the Short-Term Rental Industry

Amy Hinote -

Outside investment has been pouring into the short-term rental industry for the last seven years with increasing intensity, but on the heels of Airbnb’s...

Marketing

The Pace Report Is Dead

Amber Carpenter -

I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by a then-active vacation rental marketing leader. The...

COVID-19

Airbnb demonstrates lack of strategic thinking in response to COVID-19

Amber Carpenter -

Only time will tell how the industry will assimilate the behavior of Airbnb during the COVID-19 pandemic. As the youngest major OTA at the...

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Amber Carpenter -

Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...

Amber Carpenter

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