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Google Hotels: Not The Magic Bullet

David Angotti -
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a...
Marketing

Making the Most of Your PPC Ad Spend 

VRM Intel Staff -
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...