Jennifer Barbee is a strategist, speaker, and idea whisperer for destinations and hospitality companies that want to matter: economically, emotionally, and for the long haul.
She’s spent 30+ years shaping the future of tourism from the inside: guiding DMOs, STRs, and hospitality brands through pivots, reckonings, and relaunches with clarity and nerve. She's not just a marketing expert...she's a soothsayer of what’s next, with a track record of turning “what if” into “finally.”
Part futurist, part fixer, part soul surgeon - Jenn helps destinations stop blending in and start standing for something.
Her specialties:
-Transforming underperforming brands into belief systems
-Rebuilding stakeholder trust with honest, human strategy
-Turning economic trends into community wins
-Making data behave like art
She works with leaders who are done playing small, ready to stop outsourcing their guts, and willing to build something that lasts.
If you’re brave enough to evolve, she’s exactly who you call before the consultants do.
