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Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...
Marketing

Pay-Per-Click Marketing: How to Know If It’s Right for Your VRM Business

VRM Intel Staff -
So you’re thinking about entering the world of pay-per-click (PPC) marketing. You’ve talked to friends, fellow vacation rental professionals, and maybe even some marketers,...

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