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Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
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How Email Helped Save Vacation Rental Companies During the COVID-19 Pandemic

Justin Jones -
"Email is dead," we've heard this, but it's simply not the truth. In fact, most companies that are making enormous revenue increases are leveraging...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...