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data-driven marketing

Business

Moneyball for Vacation Rental Managers

Brooke Pfautz -
Examining how VRM’s can get the most return for their investment in growth   Warning. Spoilers ahead. In 2001, Billy Beane, the GM of the Oakland Athletics...
Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -
Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...

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