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DARM 2025

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Speaking to Owners About Sensitive Revenue Opportunities

VRM Intel Staff -
Revenue management is often presented as a data problem. At DARM 2025, Scott Bunce reframed it as a communication problem.¹ In a panel discussion titled...
AI

The Future of Ad Tracking: Why Clean Data and Server-Side Infrastructure Matter Now

VRM Intel Staff -
At DARM 2025, Jeff Sauer, Co-founder, Measure U, delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still understand...

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Speaking to Owners About Sensitive Revenue Opportunities

Revenue management is often presented as a data problem. At DARM 2025, Scott Bunce reframed it as a communication problem.¹ In a panel discussion titled...