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consumer behavior

Marketing

Data-Driven Customer Segmentation

Melanie Brown -
Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...
Business

New Customers Bring New Demands: Evolving to Meet the Needs of New Customer Avatars

Nancy McAleer -
As vacation rental providers are experiencing firsthand, consumer behavior in the travel sector has changed dramatically in 2020. In a recent interview, Google’s head of...

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