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Data-Driven Customer Segmentation

Melanie Brown -

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...

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Speaking to Owners About Sensitive Revenue Opportunities

February 13, 2026

Revenue management is often presented as a data problem. At DARM 2025, Scott Bunce reframed it as a communication problem.¹ In a panel discussion titled...

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