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Amber Mayer

Marketing

What Vacation Rentals Can Learn from the OTA Wars

Amber Mayer -
Is there any end in sight to the booking battle between hotels and OTAs? Can we at least expect a change in terminology so...
Education

Why You Can’t Afford a Data Breach—And What You Can Do to Avoid It

Amber Mayer -
Last November, the ride-sharing service Uber announced that it had suffered a data breach in 2016. (It then made the mistake of paying the...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...