October 13, 2014 – PMT, Property Manager Tools, the originator and leader in automated quote response technology, has launched the next generation of their revolutionary quote responder. This release represents the first “Smart Responder” for the vacation rental industry. With this enhanced technology, PMT’s AQR SmartResponder™ will be able to answer questions that guests ask in their inquiry and optimize guest dates to fill gaps.
Uniform responses are beginning to frustrate guests. Because other responders use the same template for every PM, guests have begun to figure out those are cookie cutter responses. Guests just scroll to the total line and move on. Worse still, some responders get mistaken for advertising, due to their similarity to the listing site’s “your quote is on the way” email.
Since 2011, PMT’s free-form HTML templates – exclusive to PMT users – have allowed each PM to create a unique, stand-out style. Some PMs have distilled the quote to just a brief paragraph with the total price. Only PMTs technology can do this. This causes the guest to slow down and read the response carefully. Then, with SmartResponse™ the guest finds that the PM has acknowledged their questions, offering a feeling of personal service.
PMs can teach the system to recognize questions on almost any topic, plus PMT will preload their account with common questions such as: Is this unit pet friendly? Do you offer military or police/fire discount? Or, Is there an airport shuttle?
Property Managers save hours each week by not having to reply to free-form guest questions.
AutoFlex™ Dates make AQR smarter still. When a request overlaps another booking by just one day, other responders will abandon the requested unit and suggest another. AutoFlex™ Date technology will inform the guest that they can still stay in their preferred unit if they shift their arrival one day.
Robert Simmons, Co-Founder, Marketing Director, states “We believe this advanced technology is going to revolutionize how the vacation rental industry competes against the robotic looking responses by incorporating artificial intelligence. We are also adding this technology to our Mobile Guest App, GoVacation.mobi. Soon, it will be the most intelligent solution for 2-way communication between property manager and guest – with instant response to common guest issues and the ability to route the issue to the proper department. This will bring more great reviews and prevent bad ones.”
According to Doug Rein, Co-Founder, Technology Lead “The competitors that followed us into auto-response with an imitation of our 2011 product are missing the point. It’s not enough to just respond. To engage the guest, the reply must be uniquely styled and compelling. We make sure it addresses the specific unit, season and concerns of the guest.”
For more information and to sign up for a free trial of AQR 3.1 SmartResponder TM, go to www.propertymanagertools.com/aqr
And visit our Booth 332 at the VRMA Conference 2014 in San Diego, CA Oct 26-29