Amy Hinote of VRM Intel recently conducted a half day marketing boot camp for vacation rentals at the 2014 VRMA Annual Conference in San Diego.
The DIY Marketing Plan Workshop was designed specifically for vacation rental managers to learn to create a marketing plan, identify new marketing strategies and define the budget needed to implement identified tactics.
The seminar covered:
- The anatomy of the PM marketing plan
- Identifying objectives
- Analyzing the market, competition and pricing strategy.
- SWOT analysis
- Identifying and selecting marketing channels
- Determining the marketing budget
- Evaluation metrics
Below you will find the presentation slides, along with the workbook and budgeting spreadsheets.