Midterm rentals are moving from a side option to a real strategy. In this episode, Alex & Annie sit down with Jeff Hurst, CEO of Furnished Finder and former HomeAway and Expedia Group leader, to explain why 30+ day stays are gaining traction as many STR markets move into a more mature phase.
Jeff breaks down what makes midterm rentals different from short-term rentals, what demand is actually driven by, and why midterm can be a strong fit for operators looking for stability, fewer turnovers, and a guest profile rooted in real-life transitions.
Episode Chapters:
01:04 – Jeff’s background and how he views category shifts in rentals
06:16 – What Furnished Finder is, and what “midterm” means in practice
07:24 – Why the category is still early, and what professionalization looks like
08:35 – Who midterm guests are and what they need from a stay
12:01 – How midterm works operationally: screening, leases, deposits, and payments
22:48 – “Return on furniture” and the investment logic behind midterm
26:58 – Regulation, market maturity, and why more operators are taking midterm seriously
32:15 – Why midterm is gaining ground in saturated (mature) STR markets
33:21 – What types of properties fit midterm demand, and what does not
Connect with Jeff:
LinkedIn: https://www.linkedin.com/in/jeff-hurst-atx/
Website: https://www.furnishedfinder.com/
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