TruPlace, the leading provider of interactive floor plans in the vacation rental industry, is partnering with FlipKey, TripAdvisor’s vacation rental website, to offer floor plan tours for FlipKey’s vacation rental listings.
With the combination of professional photography and detailed floor plans in one interactive technology platform, vacation rental managers who use TruPlace interactive floor plans instantly provide guests with a visual perspective of the vacation home. The floor plans improve listing quality and give travelers the information they need to make faster decisions about choosing a vacation rental.
“We’ve been working hand in hand with FlipKey’s technology team to fully integrate the TruPlace Interactive Floor Plans into FlipKey’s listing pages,” said Bob Cusack, CEO at TruPlace. “Our customers have seen a significant increase in online conversions by adding floor plans to property pages, so we expect our partnership with FlipKey to enable vacation rentals to see more bookings and more revenue by adding interactive floor plans to their listings.”
A recent independent study by conducted by VRM Intel measured the impact of using TruPlace’s floor plan tours on reservations for vacation rentals and found that rental properties using interactive floor plans saw an 18% average increase in reservations and booked 22 days faster than properties without floor plans.
By Amy Hinote