Choice Hotels International, Inc. (NYSE: CHH) announced today the appointment of Steve Caron to vice president, Head of Vacation Rentals by Choice Hotels™. With over 20 years of expertise building and running vacation rentals businesses, Steve will spearhead Choice’s strategy in this growing market, which represents great opportunities for Choice Hotels’ customers and Choice Privileges® members.Choice Hotels recently launched its vacation rentals business, offering a new level of quality and service for consumers in this fast growing lodging industry segment by working with experienced and professional management companies. Leading this launch, Caron brings to Choice a depth of experience in distribution, marketing and technology for vacation rental management operators.
“Steve’s entrepreneurial energy and dedicated background in the vacation rentals sector represents an important addition to our management team as we look to build our presence in this compelling segment of the lodging experience,” said Tom Song, senior vice president, corporate development and innovation at Choice Hotels. “There is strong demand from vacation rental managers for solutions that help them grow and remain competitive, and I am pleased to have a leader with the capabilities that Steve brings to solidify Choice Hotels’ position in the vacation rentals industry.”
Caron comes to Choice with executive-level experience at leading companies in the vacation rentals industry, including both ResortQuest and VacationRoost.com. Immediately before Choice, Steve was Vice President of Product Integration, Business Development and Vacation Rentals from Tourico Holidays, Inc., a subsidiary of Travel Holdings, Inc., where he created and launched a vacation rentals division. He has experience managing both vacation rental booking platforms and vacation rental properties across the globe. Before entering the hospitality industry, Caron served in the United States Air Force for 10 years and is a decorated combat veteran with over 2,000 hours of flight experience.